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TRAFFIC STATISTICS ARE CRITICAL
IF YOU WANT TO EARN MORE
FOR DOING LESS
Are you taking a shotgun approach to your marketing?
One
of the biggest mistakes online marketers make is not knowing what
traffic sources convert to sales. If you don't track where your sales
come from and concentrate on the sources that bring in the most traffic
that convert to sales; you will be losing money and creating
unneccessary work.
The Techniques in Google Traffic
work I have used them over and over again to earn money from numerous
affiliate programs and rank my sites at will for keywords I target. The
important word in that phrase is target you want to concentrate on the
best keywords that bring in the dollars. You also want to concentrate
on the best traffic sources that convert the highest for your product
or service.
Let me put it another way many webmasters think more
traffic equals more sales here is a question I want you to ask yourself
which would you prefer?
Have your site...
Rank for 1000 keywords that brings in 50 000 visitors to your site a month and makes 100 sales
or
rank for 50 keywords that brings in 2000 visitors and makes 250 sales.
You can exchange the word sales with Adsense clicks, newsletter signups
or any other goal you count as a successful conversion.
The answer is easy the keywords that make the most sales with the less amount of traffic gives the best results.
Another
angle is in Google Traffic I explained how Google looks at
transactional web pages the conversion ratio of these pages plays a
significant role in how the pages are ranked. Google wants its search
users to have their queries meet if that query is to buy a product or
service the web pages that have the highest conversions meet the query
the best.
We see Google apply this in adwords and reward high
converting pages with lower pay per click prices and higher listings in
the sponsored results. In the natural search Google rewards higher
converting web pages with better search listings in their search index.
In
Google Traffic we list several traffic sources for different sites
these will convert at different ratios and there are a number of
variables for why this is so. Here are a few of the main variables to
consider.
- Different sites appeal to different
demographics including Age, Sex and location. Education levels and type
of employment are also important factors.
- Your products or services will appeal to different demographics.
- The type of content you use to send traffic through to your site will convert at different ratios.
- Your
sales copy content and graphics are important factors too its important
to test different ways of promoting your products and how you presell
them.
So how do we find out which sites and content sends the best converting traffic for our services, products etc.
We
can use two tools and these will work with not only monitoring free
traffic sources but any pay per click providers you use. Two of the
better options are also free.
I use a statistics counter to
monitor my incoming traffic, duration of visits and the traffic source
that brought them in. Some of them provide more data than awstats
and you can quickly find which traffic sources are bringing in the best
volume of traffic. This is one of the better Free Traffic Statistics counter providers that is highly reliable.
The second tool I use is Google Analytics combined with website optimiser Some
webmasters worry about using Google to having access to data about how
well their site performs. This is not neccessary Google already knows
from data they collect using other sources and I keypoint some of these
in Google Traffic, more importantly the information gained can lead to
better conversions and as a result better rankings. Remember Google's
main focus for their search index is to provide the best page to match
the search query
Google Analytics provides detailed information
that is invaluble and if acted upon will lead to higher conversions and
tell you where you need to make changes. You can see which sites
traffic came from which resulted in a successful conversion. You can
also monitor which keywords you are paying for in ppc click campaigns
that are converting to sales. Google Analytics makes it easy to
intergrate your adwords campaigns into your Analytics account.
You
can then elimate all the keywords you bid on that don't convert and use
the savings to increase your position in the listing by increasing your
bids for keywords that do convert. This will bring in more sales
with less spent thus increasing your profit margin. By doing this
optimization your quality score for your campaign will increase as you
your conversion ratios will improve.
Website Optimiser is
another free service Google supplies that will give you recommendations
of changes you need to make to your pages to achieve better conversions.
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